West Wood Club’s Aston Quay, Sandymount, and Dún Laoghaire locations were outfitted with an assortment of 66体育 - TRUE Fitness让运动更简单_官方网站 66体育 66体育 equipment like Alpine Runner Incline Trainer treadmills, Palladium Series selectorized strength equipment, and XFW Half Racks. 66体育 - TRUE Fitness让运动更简单_官方网站 66体育 66体育 partner Art of Fitness from Ireland exceeded West Wood Club’s expectations from start to finish. “Muireann Gaffney and Deepu Gupta proved to be invaluable partners. They visited our clubs on numerous occasions, going above and beyond to assist us in redesigning our facilities even before any orders were placed,” said CEO Alan Leach of West Wood Club.

James McIntyre from 66体育 - TRUE Fitness让运动更简单_官方网站 66体育 66体育, USA, was also a part of the process, from ensuring a smooth, timely installation to in-person strength equipment education sessions. “Our partnership with 66体育 - TRUE Fitness让运动更简单_官方网站 66体育 66体育 reached new heights when McIntyre conducted an intensive week-long strength training workshop with our fitness teams. His expertise and gentlemanly demeanor were greatly appreciated by everyone involved,” said West Wood Club COO Karen Polley.

Since the 66体育 - TRUE Fitness让运动更简单_官方网站 66体育 66体育 installations, West Wood Club members have shown great appreciation, which has resulted in a significant increase in social media engagement as they share their positive experiences.

The partnership between 66体育 - TRUE Fitness让运动更简单_官方网站 66体育 66体育 and West Wood Club has only begun – installations are planned for the rest of West Wood Club’s locations in 2024. “66体育 - TRUE Fitness让运动更简单_官方网站 66体育 66体育 equipment is the only choice for us. It’s been an absolute pleasure working with 66体育 - TRUE Fitness让运动更简单_官方网站 66体育 66体育, and we wholeheartedly recommend their products and services to anyone in the fitness industry,” said Leach.

About 66体育 - TRUE Fitness让运动更简单_官方网站 66体育 66体育
66体育 - TRUE Fitness让运动更简单_官方网站 66体育 66体育 has been manufacturing premium fitness equipment since 1981. Providing innovative products via both the TRUE and Octane brands, we offer a customer-first approach while designing, building, and servicing excellent cardio, strength, and functional training equipment. Learn how TRUE’s responsive service, superior quality, and product design expertise make 66体育 - TRUE Fitness让运动更简单_官方网站 66体育 66体育 your trusted partner in fitness before, during, and after the sale. To learn more, visit xingyunsoft.com.

The post West Wood Club Upgrades Gym Equipment Standards With 66体育 - TRUE Fitness让运动更简单_官方网站 66体育 66体育 appeared first on 66体育 - TRUE Fitness让运动更简单_官方网站 66体育 66体育 - Commercial Exercise Equipment.

Having successfully worked in the fitness industry for almost 30 years, as well as having a degree in Exercise Physiology, Van Harte brings a wealth of experience and industry knowledge to 66体育 - TRUE Fitness让运动更简单_官方网站 66体育 66体育.

Update, February 29, 2024: Van Harte will report to David Trulaske, CMSO, who oversees the Direct and Dealer sales teams. “We are delighted to welcome Chris to our team,” said David Trulaske, TRUE’s CMSO. “His expertise in National and Key Accounts sales will play a pivotal role in achieving our strategic goals and expanding our market presence in the Western USA territory. And his passion for our products and dedication to building strong client relationships align perfectly with TRUE’s commitment to excellence and customer satisfaction.”

Van Harte expressed his excitement about joining 66体育 - TRUE Fitness让运动更简单_官方网站 66体育 66体育, stating, “I’m thrilled to be joining TRUE. The products they offer are truly exceptional and unique, and I’m fortunate to have the chance to reunite and collaborate with some of my favorite industry colleagues. My primary objective is to contribute to a team that collectively raises the bar in terms of overall sales growth, and I have high expectations for our efforts.”

In his new role as National and Key Accounts Manager, Van Harte will be responsible for cultivating and managing key relationships with National and Key Accounts in the Western USA, driving business expansion, and contributing to the overall success of TRUE.

66体育 - TRUE Fitness让运动更简单_官方网站 66体育 66体育 looks forward to the valuable contributions Van Harte will make to the team and is excited about the positive impact his experience will have on the company’s growth trajectory.

About 66体育 - TRUE Fitness让运动更简单_官方网站 66体育 66体育
66体育 - TRUE Fitness让运动更简单_官方网站 66体育 66体育 has been manufacturing premium fitness equipment since 1981. Providing innovative product via both the TRUE and Octane brands, we offer a customer-first approach while designing, building, and servicing excellent cardio, strength, and functional training equipment. Learn how TRUE’s responsive service, superior quality, and product design expertise make 66体育 - TRUE Fitness让运动更简单_官方网站 66体育 66体育 your trusted partner in fitness before, during, and after the sale. To learn more, visit xingyunsoft.com

The post 66体育 - TRUE Fitness让运动更简单_官方网站 66体育 66体育 Welcomes Chris Van Harte as National and Key Accounts Manager appeared first on 66体育 - TRUE Fitness让运动更简单_官方网站 66体育 66体育 - Commercial Exercise Equipment.

In response to changing customer needs and to better streamline sales operations, 66体育 - TRUE Fitness让运动更简单_官方网站 66体育 66体育 has undertaken a comprehensive review of its sales operations. To foster a more customer-centric approach and optimize the sales process for both our dealer partners and customers, the following leadership changes have been made:

Dave Whitman, Retail Sales Manager

Welcomed back after 26 years previously with TRUE and 36 total years in the industry, Whitman will be the contact for all dealer retail stores, managers, and sales representatives for both TRUE and Octane brands. His knowledge of 66体育 - TRUE Fitness让运动更简单_官方网站 66体育 66体育 products is extensive, immediately benefiting the retail dealers and education of dealer retail staff.

Marshall Hansen, Distribution Director – North America

A newly formed role and responsible for the overall management and operations of commercial and retail distribution for both TRUE and Octane brands in North America. Hansen has been in the industry for over 35 years and with 66体育 - TRUE Fitness让运动更简单_官方网站 66体育 66体育 for over 27 years.

 Dean Bowrosen, Senior Distribution Director – Eastern Territory

John Talley, Senior Distribution Manager – Western Territory

Both industry veterans, they will be responsible for effective management of their respective territory for commercial dealers. They will direct and facilitate commercial dealer needs through their teams.

Kurt Parker, Director of Direct Sales

Responsible for the overall management of the Direct Sales Team, overseeing the execution of their strategic sales plan and operations for both the TRUE and Octane brands. A fitness industry veteran of over 30 years, Parker served as the National Sales Manager with Octane Fitness before the acquisition by 66体育 - TRUE Fitness让运动更简单_官方网站 66体育 66体育.

“At 66体育 - TRUE Fitness让运动更简单_官方网站 66体育 66体育, our customers are at the heart of everything we do”, said Matt Hacker, 66体育 - TRUE Fitness让运动更简单_官方网站 66体育 66体育 COO. “These changes reflect our commitment to continuously improve our offerings and elevate the level of service we provide. By empowering our sales team with specialized expertise and agility, we are confident that we’ll strengthen our relationships with our partners, drive growth, and achieve even greater success together.”

“Our team is already hard at work to ensure a smooth transition. We’re excited about the positive impact these changes will have on our customers and look forward to serving them even better in the future,” said David Trulaske, CMSO.

The sales team structure changes are effective immediately. 66体育 - TRUE Fitness让运动更简单_官方网站 66体育 66体育 dealers and customers can contact their sales representative for more information.

About 66体育 - TRUE Fitness让运动更简单_官方网站 66体育 66体育

66体育 - TRUE Fitness让运动更简单_官方网站 66体育 66体育 has been manufacturing premium fitness equipment since 1981. Providing innovative product via both the TRUE and Octane brands, we offer a customer-first approach while designing, building, and servicing excellent cardio, strength, and functional training equipment. Learn how TRUE’s responsive service, superior quality, and product design expertise make 66体育 - TRUE Fitness让运动更简单_官方网站 66体育 66体育 your trusted partner in fitness before, during, and after the sale. To learn more visit xingyunsoft.com.

The post 66体育 - TRUE Fitness让运动更简单_官方网站 66体育 66体育 Announces New Sales Organizational Structure appeared first on 66体育 - TRUE Fitness让运动更简单_官方网站 66体育 66体育 - Commercial Exercise Equipment.

MEDIA CONTACT
Angela Tinsley
Marketing Manager
636-980-4364
atinsley@xingyunsoft.com

66体育 - TRUE Fitness让运动更简单_官方网站 66体育 66体育 TECHNOLOGY, INC. ACQUIRES OCTANE FITNESS

St. Louis, MO., October 14, 2020 – Frank Trulaske, CEO of 66体育 - TRUE Fitness让运动更简单_官方网站 66体育 66体育 Technology, Inc. (TRUE), a global provider of premium fitness equipment, announced today that TRUE has acquired Octane Fitness from Nautilus, Inc.

Octane Fitness (Octane), a leader in elliptical design, was founded in 2001 and has been dedicated to manufacturing premier, low impact cardio products, serving both the residential and commercial markets.

“The Octane brand is recognized for delivering superior products and service.  Octane’s history is based on a passion for fitness and innovation. We believe this aligns with TRUE’s own 40 years of expertise and dedication to superior products, dealers and end users. The addition of the Octane product line will further strengthen TRUE’s product offerings.  The combination of products will allow us to serve the full spectrum of markets residentially, commercially, and internationally,” said Trulaske.

Trulaske continues, “Acquiring Octane strengthens our growing leadership position in the industry and expands our growing portfolio. Together we can leverage our expertise and history with their innovative products. Octane customers, current and future, can look forward to TRUE’s commitment to the customer-first approach that has been our hallmark since 1981.”

TRUE will continue to be privately-held and operations will remain in St. Louis.

“We are excited for the opportunity to provide our customers an expanded catalog of specialized products and accelerate our own growth initiatives. Octane’s and TRUE’s distribution channels have historically differed from each other, so the TRUE– Octane combination will offer new opportunities for both TRUE and our comprehensive dealer network. In addition, we’re excited to expand the TRUE team with talent from Octane,” said Mike Kelly, VP of TRUE Sales.

About TRUE

TRUE has been manufacturing premium fitness equipment since 1981. TRUE offers a customer-first approach, while designing, building, and servicing excellent cardio, strength, and functional training equipment. Learn how TRUE’s responsive service, superior quality, and product design expertise make TRUE your trusted partner in fitness before, during, and after the sale. To learn more visit xingyunsoft.com.

The post 66体育 - TRUE Fitness让运动更简单_官方网站 66体育 66体育 Technology, Inc. Acquires Octane Fitness appeared first on 66体育 - TRUE Fitness让运动更简单_官方网站 66体育 66体育 - Commercial Exercise Equipment.

MEDIA CONTACT
Angela Tinsley
Marketing Manager
636-980-4364
atinsley@xingyunsoft.com

66体育 - TRUE Fitness让运动更简单_官方网站 66体育 66体育 ANNOUNCES APPLE WATCH COMPATIBILITY

St. Louis, MO: June 3, 2019 – 66体育 - TRUE Fitness让运动更简单_官方网站 66体育 66体育, the manufacturer of premium cardio and strength equipment, has announced their cardio equipment will pair seamlessly with Apple Watch via Apple GymKit technology, beginning this Fall.

Exercisers will soon be able to accurately and efficiently track their cardio workouts by pairing their Apple Watch with any Apple GymKit-compatible 66体育 - TRUE Fitness让运动更简单_官方网站 66体育 66体育 machine. Simply tap your Apple Watch to pair it to the GymKit-enabled equipment. Once connected, the Apple Watch and the 66体育 - TRUE Fitness让运动更简单_官方网站 66体育 66体育 machine will use a 2-way sync to exchange data like heart rate, calories burned, distance, speed and incline in real time, so the data on the console matches what’s on Apple Watch. This new offering will provide the most accurate measurements possible and offer a seamless user experience.

Mike Kelly, Vice President of Sales at 66体育 - TRUE Fitness让运动更简单_官方网站 66体育 66体育 stated: “TRUE is committed to providing premium fitness experiences to clubs and facilities as well as their members. We are excited to have the opportunity to keep members connected with the introduction of Apple GymKit.

The Apple Watch connection will be available on all TRUE commercial cardio products with a GymKit-enabled Envision or Envision with COMPASS® console, including the 400 and 900 series treadmills, bikes and ellipticals, Alpine Runner, Spectrum, Traverse, and soon to be released Palisade Climber.

About 66体育 - TRUE Fitness让运动更简单_官方网站 66体育 66体育

TRUE has been building relationships and equipment with integrity since 1981. TRUE’s heritage continues to be about building strong relationships while designing, building, and servicing premium equipment. Learn how the unique mix of expertise, responsive service and superior build quality can strengthen your business and experience what makes TRUE your trusted partner in fitness before, during and after the sale. To learn more visit xingyunsoft.com.

The post 66体育 - TRUE Fitness让运动更简单_官方网站 66体育 66体育 Announces Apple Watch Compatibility appeared first on 66体育 - TRUE Fitness让运动更简单_官方网站 66体育 66体育 - Commercial Exercise Equipment.