We are introducing our new series, The TRUE Experience. We serve a range of markets and are here to show you today how we best serve the hospitality industry. Stay tuned as we highlight our additional markets ranging from Health Clubs, YMCA’s / JCC’s to Student Recreation, Medical, and more!

Equipment Built For The Long Run

As a premium commercial fitness equipment manufacturer, TRUE builds equipment with both you and the user in mind. We engineer our equipment with premium components built to last. In addition to quality and durability, we manufacture specific pieces with our hospitality market in mind, including space-saving designs to optimize your facility’s layout. TRUE provides an array of options to choose from, including featured pieces selected to best fit the hospitality industry.

Cardio Equipment

400 Treadmill

The 400 Treadmill provides your commercial facility with a high-quality experience and reliable performance. This commercial treadmill provides our fan-favorite features such as HRC Heart Rate Control® and our low-impact Soft System®.

Choose from a variety of console options to offer the technology and features that best fit your facility.

400 Elliptical

The small and compact footprint of the 400 Elliptical provides a space-efficient machine to fit in tight spaces where a traditional front or rear-drive ellipticals may not work.

Our 400 Elliptical provides user-favorite features such as Cardio 360 – a personal trainer built directly in the machine that offers guided total-body workouts. Pair the 400 with the console that best works for you: the Envision, ShowRunner, Envision 9, or Emerge.

400 Upright Bike

Quality material meets an intelligent design in our 400 Upright Bike. Our bike offers one of the lowest step-up heights, providing easy entry and safe access for users. In addition, the 400 Upright Bike provides a self-generating capability depending on the console, 30 resistance levels, and dual-sided pedals with ratcheting straps.

400 Recumbent Bike

Like the 400 Upright Bike, the 400 Recumbent Bike provides a walk-through design and features a seat that reduces back stress. The 400 Recumbent bike offers simple programming, making exercise both easy and enjoyable for all.

Strength

SM-1050 Quickfit Pro

TRUE’s SM-1050 Quickfit Pro integrates seamlessly into your hospitality facility. The Quickfit Pro features modern styling, durable commercial construction, and a space-efficient footprint.

Exercisers will enjoy six engagement points, offering a wide range of traditional, sports-specific, and functional training exercises. The Quickfit also provides a color-coded procedure label that shows 18 exercises that guests efficiently perform, targeting legs, chest and back, shoulders, arms, core, and sports-specific exercises.

3-Tier Flat Tray Dumbbell Rack

The FS-24 3-Tier Flat Tray Dumbbell Rack features a compact storage solution for your facility’s kettlebells and dumbbells, with optional medicine ball storage. This rack also comes with optional kettlebell storage, allowing you to provide an array of options to your guests.

Group Training

Atlas 200

The space-efficient Atlas 200 Group Training System is fully customizable for your hospitality facility. Choose what model fits your storage needs, then select between a variety of functional trainers or the XFT-HRK Half Rack. Add a Suspension Bracket, Heavy Bag, or Ropeflex® for your rear end frame, then add any optional storage solutions and training tools you may need.

TRUE also offers optional accessory packages that include kettlebells, resistance tubing, jump ropes, battle rope, and medicine balls to complete your setup. We take all of the guesswork out of what your guests want and help you make the right decisions for your facility.

Why Choose TRUE

“TRUE is a great partner for hospitality because we offer durable yet stylish equipment that spans over multiple price points. Whether we’re outfitting an economy or luxury fitness center space, we provide options that withstand multiple guest usage over time and stay beautiful years down the road.

My favorite TRUE piece for hospitality right now is the Atlas 200 functional training system attached to the FT-900. Functional training is a popular trend for physical activity, and I love that TRUE provides a space-efficient unit where hotel guests can feel like they’re training at the gym they use while at home.”

– Nikki Reifschneider, Director of Hospitality.

TRUE is much more than a fitness equipment manufacturer. As a customer of TRUE, you become part of the TRUE family. We support you every step of the way. Our experienced and dedicated team provides end-to-end service from facility planning to maintenance to equipping your machines with the newest technology.

Ready to bring TRUE to your hospitality facility? Contact us today to learn how we can help you.

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Over the next 12 months, we will be introducing you to a new face behind the brand you know and love. 

Today, we are talking to the ‘face’ of our company – Frank Trulaske, Founder and CEO of 66体育 - TRUE Fitness让运动更简单_官方网站 66体育 66体育 since 1981. 

Since its founding in 1981, TRUE has been built on two core guiding principles: Build the highest quality products and support them with superior service. “I decided, if we are going to get in this business, we are going to be the best, number one treadmill. That was the product we made for many, many years and that same philosophy is true today,” said Mr. Trulaske. 

Frank Trulaske built the company on the core pillars of quality and service. “The idea really came from my father purchasing an American Tread X treadmill in 1979, and my brother and I helped him get it in the house and we began running on it. We were outdoor runners. At the time, was just maybe at the beginning of people running outdoors.” Over time, the duo had issues with quality, and decided that they could build a better treadmill. “This led ultimately to, I said to my brother, this could be a great concept for us as a business opportunity.” 

66体育 - TRUE Fitness让运动更简单_官方网站 66体育 66体育 continued to innovate over the years. In 1987, TRUE introduced the first removable safety key on a treadmill. The following year, TRUE entered the commercial space with the introduction of the 900 Premium Commercial Cardio Line.

In TRUE fashion, TRUE added to its lineup of premium features with the addition of the Soft System®, orthopedic treadmill belt, HRC Heart Rate Control®, patented Soft Select®, and the addition of ellipticals, bikes, the TRUE Stretch®, Alpine Runner Incline Trainer, and climbers. While the company was rapidly innovating, one key attribute remained TRUE – the commitment to putting our customers first. 

“I think the way we put customers first in designing our products is to make them simple, less service, user friendly, beautiful styling. Products that meet the market needs of the customers,” said Frank. We have become the oldest family owned and operated company in our industry thanks to our focus on designing, building and servicing excellent products. TRUE holds a product design expertise, and provides exceptional product quality. In addition, we offer responsive service to ensure all of our customers are taken care of. We go to great lengths to deliver exceptional personal service. 

When you walk through the doors of TRUE, you see a sign that reads integrity matters. When asking Mr. Trulaske why integrity matters to him, he stated “I believe integrity matters for many reasons. But, integrity is our word. If we say we are going to do something, we do it. We are here to be the best and support everybody that’s a partner with TRUE.” 

Learn more about our founder Frank in our first installation of TRUE Stories. 

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